OPEN

Sales Representative

Big-Market Expertise. Small-Team Agility. Your Territory to Own.

Victoria, BC

Remote

The Company

Our client is a respected Western Canadian beverage-alcohol agency representing a focused portfolio of wine and spirits brands. Built by experienced industry leaders, the company combines the standards, sales tools and commercial discipline of a larger organization with a close-knit, low-bureaucracy team environment.

The Opportunity

This is a role for an experienced sales professional who enjoys being in the market, knows how to build trust with customers and wants real ownership of a territory. As Sales Representative, you will manage Vancouver Island with a focus on key retail and on-premise accounts from Victoria through Nanaimo, with periodic travel farther north.

You will protect and grow existing business while creating new distribution, display and program opportunities. You will have autonomy to run your territory, alongside clear objectives, strong sales support and access to experienced beverage leaders.

What You'll Own

  • Plan and execute an effective call cycle across government, private retail, chain and on-premise accounts.

  • Build strong customer relationships and represent a high-quality wine and spirits portfolio with confidence.

  • Grow distribution, displays, features and promotional execution.

  • Open new accounts and develop on-premise opportunities.

  • Use sales data and account insights to prepare compelling customer conversations.

  • Maintain accurate territory activity, account notes and objectives in CRM and reporting tools.

  • Track progress against agreed scorecards and share market intelligence with the team.

What You Bring

  • Approximately 4–6+ years of beverage-alcohol sales experience, ideally in wine, spirits, beer, RTD, agency, supplier or distribution settings.

  • Familiarity with key Vancouver Island retail and on-premise accounts; Victoria experience is strongly preferred.

  • A proven ability to deliver territory objectives and build productive customer relationships.

  • Strong planning, organization and follow-through in a field-based role.

  • Comfort using sales data, CRM tools and reporting to plan your work and strengthen account presentations.

  • A polished, enthusiastic and engaging communication style.

  • WSET Level 1 or 2 is an asset

  • A valid driver’s licence and ability to travel throughout Vancouver Island.

Why This Role

This is an opportunity to step into a commercially important Island territory with a clear opportunity to make an impact. You will be part of a business that values strong execution, good judgment and people who take pride in their work.

  • Focused portfolio and clear commercial priorities

  • Direct access to experienced leadership and practical mentorship

  • Autonomy with meaningful support and accountability

  • A collaborative, remote-first team environment

  • Opportunity to build long-term customer relationships and grow with the business

Compensation & Total Rewards

  • Target base salary range: $65,000 to $75,000

  • Annual performance based bonus

  • Car Allowance

  • Benefits

  • RSP Matching

Please note - the salary range for this position is structured to reflect different stages of proficiency within the role. Compensation at the lower end applies to individuals developing core competencies, while higher compensation is associated with demonstrated expertise and sustained performance. Final offers are determined by the client based on candidate experience and organizational requirements.

Outlier's Process

1

Apply

Submit your application through our online portal. A real human reviews every resume - no automated AI filtering here. We assess your experience, background, and alignment with current opportunities. If there’s a strong match, we’ll be in touch with next steps. If not, we keep your profile on file for future roles that may be a better fit. Depending on the scope of the search, Outlier may continue to manage the process end-to-end, or the client may take the lead directly from this point forward. In either case, we ensure a clear handoff and will let you know exactly what to expect next.

2

Outlier Interview

If your background aligns with what our client is looking for, we’ll schedule a live interview. This 30–45 minute conversation is designed to go beyond your resume. We’ll dig into your skills and experience, but more importantly, we want to hear your story - what motivates you, what you’re looking for next, and what makes you stand out. We also use this conversation to discuss compensation expectations upfront, ensuring alignment early and avoiding surprises later in the process.

3

Candidate Submission

Once we’ve met and confirmed alignment, shortlisted candidates are presented to our client. If selected to move forward, you’ll be asked to complete a short (10–15 minute) online assessment. This helps the client better understand your values, motivation, and work style, and supports a more thoughtful, well-rounded hiring decision.

4

Client Interviews and Beyond

Once candidates move forward, our clients review a well-rounded view of your profile — including your experience, our interview perspective, and assessment insights. From there, they identify who they’d like to meet directly. We act as an advocate and connector throughout, ensuring your strengths are clearly represented and that you’re supported with preparation, context, and timely feedback at every step. For finalist candidates, we further manage background checks, facilitate offers, and support on-boarding, providing support and acting as your coach right until the end.