FILLED
Commercial Marketing Manager
Join a Growing Consumer Brand at a High-Momentum Stage
Victoria, BC
Hybrid
The Company
Our client is a well-established BC consumer brand with strong market recognition, a loyal customer base, and a reputation built over decades in a highly competitive category. Following a period of significant transformation - including brand evolution, operational changes, and a sharpened commercial focus - the business is now entering an exciting new phase of growth.
Today, the organization is intentionally lean, collaborative, and entrepreneurial, with a culture built around transparency, cross-functional partnership, and direct access to leadership. For the right person, this is a chance to step into a highly visible role where ideas are heard, execution matters, and commercial impact is easy to see.
The Opportunity
This is not a traditional brand marketing role. As Commercial Marketing Manager, you’ll sit at the intersection of sales, marketing, retail execution, and consumer activation - helping turn commercial priorities into in-market programs that drive visibility, sell-through, and measurable business results.
You’ll support trade marketing initiatives across retail, grocery, and on-premise channels, while partnering closely with sales leadership, agency partners, and internal stakeholders to strengthen execution and improve rate of sale. This role is ideal for someone who combines analytical thinking with creativity, enjoys working cross-functionally, and wants the kind of ownership that often comes with joining a smaller, agile business.
What You'll Own
Commercial Marketing & Retail Execution
Support and execute trade marketing initiatives across retail, grocery, and on-premise channels
Build and coordinate scalable retail programming designed to improve visibility, rate of sale, and sell-through
Support promotional planning, retail activations, partnerships, and consumer-facing campaigns
Help translate commercial marketing activity into measurable business outcomes
Performance Analysis & Sales Support
Analyze promotional performance, retail execution, and rate-of-sale trends to identify opportunities for improvement
Support data-informed decision making through reporting, analysis, and performance tracking
Partner closely with sales teams to gather field feedback, support retail execution, and strengthen market-facing programs
Help develop tools, materials, and initiatives that improve retailer engagement and sales effectiveness
Cross-Functional Coordination & Growth Contribution
Work with internal teams and external partners to coordinate campaigns, activations, and commercial priorities
Support alignment between sales, marketing, and agency partners to ensure initiatives are well executed
Bring forward ideas for partnerships, programs, and in-market activations that strengthen both brand visibility and commercial performance
Contribute to a highly collaborative, entrepreneurial environment where continuous improvement and employee voice are valued
What You Bring
3–6+ years of experience in trade marketing, commercial marketing, shopper marketing, retail marketing, brand activation, beverage alcohol, CPG, or a related environment
Strong understanding of promotional execution, retail programming, and the drivers of sell-through performance
Experience working cross-functionally with sales teams and supporting market-facing initiatives
Ability to analyze program performance and make commercially grounded recommendations
Exposure to merchandising, category management, retail analytics, or commercial reporting
Experience coordinating campaigns, activations, partnerships, or promotional programs
A creative but commercially minded approach, with strong communication and relationship-building skills
An entrepreneurial, low-ego, team-first mindset and comfort operating in a fast-moving environment
Familiarity with CRM, reporting platforms, email marketing tools, Canva, or AI tools is considered an asset, as is experience working with agencies, vendors, or external partners.
Why This Role
This is an opportunity to join a growing consumer business where your work directly influences commercial performance - not just marketing activity for the sake of it. You’ll step into a role with real visibility, meaningful ownership, and the ability to help shape how the business shows up in-market across multiple channels.
For someone who enjoys building, problem-solving, and bringing commercial ideas to life, this role offers the chance to develop broad exposure across sales, marketing, retail execution, and brand growth within a business that values initiative, collaboration, and momentum.
Compensation
Base salary: $60,000–$70,000
Bonus
Comprehensive health and dental benefits
RRSP matching
Cell phone allowance
Product perks
Hybrid work
Please note that the salary range for this position is structured to reflect different stages of proficiency within the role. Compensation at the lower end applies to individuals developing core competencies, while higher compensation is associated with demonstrated expertise and sustained performance. Final offers are determined by the client based on candidate experience and organizational requirements.
Outlier's Process
1
Apply
Submit your application through our online portal. A real human reviews every resume - no automated AI filtering here. We assess your experience, background, and alignment with current opportunities. If there’s a strong match, we’ll be in touch with next steps. If not, we keep your profile on file for future roles that may be a better fit. Depending on the scope of the search, Outlier may continue to manage the process end-to-end, or the client may take the lead directly from this point forward. In either case, we ensure a clear handoff and will let you know exactly what to expect next.
2
Outlier Interview
If your background aligns with what our client is looking for, we’ll schedule a live interview. This 30–45 minute conversation is designed to go beyond your resume. We’ll dig into your skills and experience, but more importantly, we want to hear your story - what motivates you, what you’re looking for next, and what makes you stand out. We also use this conversation to discuss compensation expectations upfront, ensuring alignment early and avoiding surprises later in the process.
3
Candidate Submission
Once we’ve met and confirmed alignment, shortlisted candidates are presented to our client. If selected to move forward, you’ll be asked to complete a short (10–15 minute) online assessment. This helps the client better understand your values, motivation, and work style, and supports a more thoughtful, well-rounded hiring decision.
4
Client Interviews and Beyond
Once candidates move forward, our clients review a well-rounded view of your profile — including your experience, our interview perspective, and assessment insights. From there, they identify who they’d like to meet directly. We act as an advocate and connector throughout, ensuring your strengths are clearly represented and that you’re supported with preparation, context, and timely feedback at every step. For finalist candidates, we further manage background checks, facilitate offers, and support on-boarding, providing support and acting as your coach right until the end.